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How to Deliver Memorable Workshops and Training Seminars
Workshops and training may be very popular, but often they’re not very memorable. Even when people learn things they can be boring. After all, sitting in a chair or at a table listening to other people drone on can be hard for many people. But thankfully, with just a little knowledge you can deliver memorable workshops and training seminars.
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* Identify Your Target Market – Everything starts with your target audience. Even though you likely already have an audience in mind when you are planning in-person events like these, you need to double down and laser-focus your audience on a whole new level so that your materials are meaningful to the audience.
* Find the Message You Want to Deliver – Once you know who your audience will be, you can define the message you want to deliver. This will be the overarching theme of your event that informs the topic. Try writing in two or three sentences what you want attendees to learn, think, and feel by attending your event. Then make sure that everything you do fits that goal.
* Get to Know Your Group – When you show up for your event, don’t just appear when it’s time for you to speak. Instead, socialize outside of the event with your group. That way you’ll know more about them and can adjust your talk to fit the audience better. Planning socializing into the event timing will assist you greatly in accomplishing that.
* Tell a Story, Don’t Lecture – Instead of approaching the event like a teacher, approach it as someone who is telling a story and setting up a picture for your audience. When you can weave a story into what you want them to learn, they’re going to be more likely to remember it - especially if you include them.
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