Marketing Women--The Secrets of Success...
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Over the past 50 years, women have taken on an increasingly important role as consumers making the purchasing decisions for their households. We can understand them being the main grocery and toiletry buyers, but studies now show that they are responsible for up to 85% of all purchases made in the US.
Not every woman spends her spare time at malls and department stores, of course, but marketing to women can be one of the top secrets to success in your business once you appreciate just how much female consumer behavior is driving the economy. They make purchases in just about every area, including cars and sports gear - once male-dominated markets.
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In this guide, we will be looking ways to market to women effectively, making sure your marketing message hits the right target in the right way.
SECTION 1: WHY TARGET YOUR MARKETING MESSAGE TO WOMEN?Marketing is the art and science of promoting and selling products or services to consumers, either individuals (B2C) or businesses (B2B). Marketing includes both research and advertising. It often involves building a brand to achieve recognition of what it stands for and how it is different from other brands, in order to increase sales and retain customers (customer loyalty).Women generally love to shop. They buy for themselves, and a wider circle of people that will change as she matures from teen to young adult, wife, perhaps mother, soccer mom or career woman, and so on. Some of her buying habits will be formed early, such as using products that her mom did, or finding products she loves and sticking to them.
Women will also buy a lot of items compared with a man because they tend to choose "specialist" products, such as moisturizer for face, body, and under the eyes; hand cream; cream for stretch marks, scarring, or bleaching dark spots, and so on. The older a woman gets, the more likely she is to buy (expensive) products that are supposed to fight the signs of aging.
6 Article PLR Report: The Secrets of Success
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Why target your marketing message to women?
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Not all marketing methods work for all women
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What motivates women to buy?
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How women make purchasing decisions
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What women want – it may not be what you think
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Top tips
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Conclusion
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Resources
10 Day PLR Ecourse:
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Marketing to Married Women
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Tips for Retired Women
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Marketing to Single Women
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Women with Children
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Women without Children
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Tips for Middle-Aged Women
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Tips for Senior Women
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Tips for Stay-at-Home Women
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Tips for Working Women
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Tips for Young Women
*Includes a PLR Image.
