PLR 10 Day Ecourse: Senior Marketing Ecourse...
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Design tips for making your website senior-friendly
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9 common mistakes when marketing to seniors
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7 content marketing tips for attracting seniors
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Tips for marketing to senior men
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Tips for marketing to senior women
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Tips for marketing to grandparents
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Tips for marketing to wealthy seniors
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Tips for marketing to new retirees
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Tips for marketing to seniors who never use computers
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Tips for marketing to senior entrepreneurs
10-Day Ecourse Senior Marketing Content Sample:
Email 1
Subject: Design tips for making your website senior-friendly
Dear [Name],
Seniors have specific ways that they like to receive information that is usually different from millennials. If your audience consists of older people, then you need to ensure that you organize your site correctly.
* Use Shorter Sections – Seniors want to find the information they need without a lot of clicking around. Use shorter sections and make it clear how to get to the next section with directional cues and images.
* Put Important Info Up Front – Older people aren’t going to search around for the information that you want to give them. If it’s not up front and first, they may not ever see it.
* Use Consistent Navigation – Show your audience immediately how your website is designed and how navigation works on your website. If you make it clear how it is organized right away, they’ll be less likely to click away because they’ll understand how it works. Keep the navigation the same on every page of your site for consistency.
* Make Opening and Closing One Click/Tap - This is very important because a lot of seniors don’t have quick reflexes and need it to be simple to click through. Make it one click or one tap to do things and provide instructions.
