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Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer. However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes.
Read more from your Social Networking content sample...5 Costly Social Media Mistakes...
Here are the top 5 to watch out for if you are a newbie social media marketer.
1. Unclear goals
Do you want sales, subscribers, followers? Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action. By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.
2. Unprofessional profiles
Make your profile as informative and professional as possible. Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition. A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.
3. Following too few people
As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow. Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.
4. Promoting too soon
Most newbies to social networking are there because they’ve heard it is a great way to reach millions of people. They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.
Social networks are just that, social. It's not about you hammering out promotion after promotion. Focus on building relationships and connections that are based on your common personal and/or business interests.
5. Publishing the wrong content
Every social network attracts people who prefer a specific type of content or type of delivery. For example, most Twitter users want very short and to-the-point messages. Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video. Organize your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.
10 PLR Social Networking Articles:
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7 Costly Social Media Mistakes
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8 Habits of Successful Social Media Marketers
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Boost Your Ratings and Reviews for More Authority
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Gaining Insight Through Monitoring Social Media Platforms
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How To Build a Strong Online Community - It's Not Always About the Numbers
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How To Simplify Your Social Media Marketing Strategies
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Top Tips for Connecting With Niche Influencers
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Using Social Media to Establish Yourself as a Thought Leader
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Where to Focus Your Attention: Top 5 Social Media Sites
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Writing For More Reader Interaction
